The Complete Guide to E-commerce Website Templates

March 7, 2025

min read

E-commerce website templates make it simple to launch an online store without needing technical skills. They save time, reduce costs, and come packed with essential features like shopping carts, payment gateways, and mobile-friendly designs. Here’s a quick summary of what you’ll learn:

Cost Comparison: Templates cost $79–$129, while custom sites range from $10,000–$250,000.
Setup Time: Templates take days to weeks; custom sites take months.
Key Features: SEO tools, mobile optimization, and built-in security.
Customization: Drag-and-drop tools for easy adjustments.
Where to Buy: Platforms like Webflow, ThemeForest, and Astra offer great options.

Quick Comparison

Factor	Templates ($79–$129)	Custom Development ($10,000+)
Cost	Low	High
Setup Time	Days to Weeks	Months
Design Options	Pre-tested layouts	Fully tailored
Technical Skills	Minimal	Professional expertise needed

Templates are perfect for small to medium businesses looking for affordability, speed, and professional design without coding expertise.

Why Use E-commerce Templates

Cost and Time Savings

Using templates can significantly reduce expenses and speed up the process compared to building a custom e-commerce site from scratch. Here's a quick breakdown:

Solution Type	Cost Range	Development Time	Best For
Ready-made Templates	$0-$200	Days	Small to medium businesses
Customized Design	$1,500-$5,000	Weeks	Growing businesses
Enterprise Customization	Up to $50,000	Months	Large corporations

This affordability and quick setup make templates an ideal choice for business owners who lack coding expertise but want to launch an online store efficiently.

No-Code Design Options

Templates also cater to non-technical users by offering easy-to-use tools. Many platforms provide drag-and-drop features that let you:

Adjust layouts effortlessly
Change colors and fonts to match your brand
Add product catalogs and integrate payment systems
Set up navigation menus and contact forms

These tools make it simple for anyone to create a professional-looking online store without hiring a web developer.

Mobile-Ready Design

A mobile-friendly website is a must-have. Modern templates ensure your store looks great and works smoothly on any device by handling technical details like:

Automatically scaling and optimizing images
Restructuring menus for mobile screens
Creating buttons that are easy to tap
Supporting mobile payment options
Ensuring fast load times on all devices

WP Astra, a popular template provider, highlights this focus on mobile usability:

"The lightweight and fully responsive eCommerce website templates are built for speed and conversion, helping you sell more with little extra effort."

Similarly, Blocksy emphasizes mobile optimization:

"Build your online store effortlessly with Blocksy's mobile-friendly, customizable eCommerce templates. You can achieve high performance and sales with designs optimized for a seamless shopping experience across all devices."

Best Ecommerce Webflow Templates of 2023

Must-Have Template Features

E-commerce templates aren't just about looks - they also play a big role in performance and functionality. Let’s dive into the key aspects that make a template stand out.

Design Flexibility

Customizing your online store’s design is crucial for creating a strong brand identity. For example, Yeti Cycles saw a 49% jump in page views and an 18% increase in average time on page in 2024 by using design options that allowed dynamic content presentation. Their success was driven by features like:

Customizable layouts for product displays
Adjustable menus
Flexible content blocks for images and other visuals
Tools for tweaking brand colors, typography, and product page layouts

Good templates combine customizability with smart design. As Mike Montiero puts it, "Design is how we communicate what an object does, or its function, through its shape or form".

Search Engine Ready

A great design isn’t enough if people can’t find your store. SEO tools built into templates help boost your visibility. Consider this: the top Google search result grabs 27.6% of clicks, while only 0.63% of users bother with the second page. Key SEO features to look for include:

Optimized title tags and meta descriptions
Clean, user-friendly URL structures
Mobile-responsive design
Fast loading speeds
Schema markup support
Automatic XML sitemap generation

Take LARQ as an example - by optimizing their site, they achieved a 400% increase in year-over-year revenue in 2024.

Platform and Security Tools

Security is non-negotiable in e-commerce. With 81% of shoppers preferring credit card payments due to fraud protection, templates must include robust security features. Here’s a breakdown:

Security Feature	Purpose	Impact
SSL Certificates	Encrypts data	Safeguards customer information during transfer
PCI Compliance	Secures payment processes	Ensures safe handling of credit card data
Tokenization	Protects sensitive data	Replaces sensitive info with encrypted tokens
Multi-factor Authentication	Controls access	Blocks unauthorized admin access

Where to Find Templates

Picking the right e-commerce template can make all the difference for your online store. Below, we outline trusted sources offering templates designed to boost conversions, along with a quick breakdown of what each source provides.

Temlis Template Collection

Temlis specializes in premium templates for Webflow and Framer, tailored for e-commerce. These templates come packed with features to help drive sales. Here's a quick comparison of some popular options:

Template Name	Price	Key Features	Ideal For
Darken	$79	Custom product layouts, SEO tools, integrated CMS	Tech products
AnderDark	$79	E-commerce integration, CMS features, responsive design	Digital products
Moneta	$79	Payment gateway integration, financial dashboards	Digital services
Vetic	$129	Product catalogs, service booking, CMS integration	Specialty retail

For example, Avvinue launched their site in just two weeks using the IndieGo template from Elastic Themes, receiving hundreds of compliments on their design (Elastic Themes Testimonials, 2023).

But Temlis isn't your only option. Several other platforms also offer high-quality templates for different e-commerce needs.

Alternative Template Sources

Looking for more options? Check out these platforms:

Framer Marketplace: Known for its user-friendly, conversion-focused templates.
- Free options like "Sonic" for beginners
- Premium templates like "CAVAYA" priced at $49
- Advanced options with Gumroad integration
ThemeForest: A budget-friendly platform offering feature-rich templates. For instance, the "Effect" template ($24) includes:
- 22 pre-built pages
- Unlimited color schemes
- Bootstrap 3.1 framework
- Responsive design
Astra Starter Templates: Great for niche-specific shops. Their collection includes designs for:
- Clothing stores
- Ceramic shops
- Flower boutiques
- Digital marketplaces

When choosing a template, keep pricing in mind. Webflow's e-commerce plans start at $29/month (with a 2% transaction fee), while Framer offers a basic plan at $15/month for up to 1,000 pages. Free plans are available for testing, but larger e-commerce projects typically require a paid subscription.

How to Modify Templates

Brand Design Changes

Make your template reflect your brand by tweaking key visual elements:

Design Element	Customization Tips	Impact
Color Scheme	Adjust headers, buttons, and accents	Builds brand recognition
Typography	Stick to 2–3 consistent fonts	Improves readability
Logo Placement	Place your logo in the header and footer	Increases brand visibility
Image Style	Use consistent product photography	Creates a cohesive look

For example, AS Colour nailed this in 2024 with a minimalist approach. Their neutral palette of whites and grays made their product images pop. Plus, their clear navigation menu helped showcase product categories without losing brand consistency.

Store Setup Steps

Product Configuration Organize your product catalog effectively. Badgley Mischka did this in 2024 by using high-quality photos and videos to highlight intricate design details. They also included lifestyle images to help customers picture the products in everyday use.
Payment Integration Pick payment gateways that fit your business. Popular choices include PayPal, Stripe, and Square.
Checkout Optimization Chair King Backyard Store improved their checkout process by adding a custom shipping calendar. This feature lets customers easily select delivery dates during checkout.

Once your store is live, focus on fine-tuning its performance to boost visibility and conversions.

Search and Sales Optimization

Improving your template's performance for search engines and conversions can make a huge difference. Data shows that better user experiences can increase conversion rates by up to 400%.

Speed Optimization

Compress images to maintain quality while reducing size.
Use lazy loading to speed up initial page loads.
Keep load times under 3 seconds - 53% of users leave slower sites.

Conversion Elements

Streamline the checkout process and ensure your site works well across regions. With over 40% of shoppers using mobile devices to complete purchases, responsive design is a must if you want to maximize revenue.

E-commerce Design Standards

User Experience Basics

A great user experience is crucial for modern e-commerce success. In fact, investing $1 in UX can yield a $100 return. Here are some key elements to focus on:

UX Element	Impact	Implementation Tips
Navigation	Reduces bounce rates	Use clear menus, smart search, and organized filters
Mobile Design	Mobile commerce could hit 62% by 2027	Ensure responsive layouts and easily tappable buttons
Loading Speed	Keeps users engaged	Optimize assets and minimize plugins
Visual Hierarchy	Shapes first impressions (94% design-based)	Place products strategically and include clear calls to action

"It doesn't matter how many times I have to click, as long as each click is a mindless, unambiguous choice"

These UX principles align perfectly with the customizable features discussed earlier.

Sales Conversion Tips

Once your UX is solid, focus on elements that drive conversions. For instance, optimized landing pages can significantly boost sales.

Trust Signals
Build customer confidence with these strategies:
- Display genuine product reviews - 93% of consumers read reviews before buying.
- Show security badges at checkout for reassurance.
- Offer guest checkout options, which can increase conversions by 45%.
Purchase Urgency
Avoid surprise fees, as they often lead to cart abandonment. Instead:
- Display shipping costs upfront.
- Show real-time inventory levels to encourage quick purchases.
- Use AI-driven personalization - over 70% of online retailers expect it to make a big impact in 2024.

Incorporating these tactics into your templates can create a shopping experience that feels trustworthy and engaging.

Speed Optimization

Fast loading speeds are essential for boosting revenue. Pages that load in 1 second can achieve conversion rates close to 40%, while every extra second of delay reduces conversions by 7%.

"One of our clients had a slow-loading site, so we started by optimizing the images. We made them smaller and compressed them, which made a huge difference in how fast the pages load. In fact, the images now take up 60% less space and load much faster"

Here’s how to speed things up:

Compress images to under 1MB and use a CDN with caching.
Enable GZIP compression for faster data transfer.
Reduce redirects and fix broken links.

Template Selection Guide

Key Points Summary

When picking a template, focus on mobile optimization, speed, platform compatibility, and cost. These factors are crucial for today's mobile-driven shoppers.

Here's a quick breakdown:

Selection Factor	Impact	Essentials
Mobile Design	Drives 44% of e-commerce sales	Responsive layouts, touch-friendly elements
Loading Speed	50% of users leave after 3 seconds	Compressed images, minimal plugins
Platform Compatibility	Influences long-term growth	Seamless integration with your e-commerce system
Cost Structure	Varies widely by platform	Ranges from $29 to $310 for premium templates

"Choosing the most feature-rich platform is not always the best choice for a business that will not benefit from any of the costly features. It will likely increase the build, maintenance and licensing costs without providing any Return on Investment (ROI)." – Virtina

Next Steps