Website Template FAQ: Top 10 Questions Answered

March 7, 2025

min read

Website templates make creating websites faster and cheaper by offering pre-designed layouts. Here's what you need to know:

What are templates? Pre-built designs with HTML, CSS, and JavaScript that you can customize with your content.
Cost: Premium templates cost $25-$129, while custom websites take 50-100+ hours to build.
Best platforms: Use Webflow for advanced customizations and CMS, or Framer for simpler, visually striking websites.
How to choose a template: Focus on flexibility, mobile responsiveness, loading speed, and industry-specific features.
Customization tips: Adjust colors, fonts, layouts, and animations using tools like Webflow or Framer - no coding needed.
Technical must-haves: Ensure responsive design for desktop and mobile, optimize for speed, and use SEO-friendly practices.
Pricing: Templates range from free to $129, with extra costs for licenses and platform subscriptions.

Quick Comparison

Feature	Webflow	Framer
Complexity	Advanced websites, CMS	Marketing sites, portfolios
Learning Curve	Steeper, needs HTML/CSS	Easier, Figma-friendly
Animation Options	Custom animations	Preset animations
Performance	Varies with complexity	Great out-of-the-box
Pricing (Templates)	$0-$129	$0-$99

Templates save time and effort, but picking the right one depends on your needs, budget, and skill level. Now, dive into the details to find the best fit for your project.

Webflow vs Framer: Which is better in 2025?

Webflow

How to Pick a Template

Choosing the right template for your website comes down to understanding your business needs and audience. Here are some important factors to guide your decision.

Template Selection Checklist

Picking the ideal template can make or break your website’s effectiveness. Use this guide to evaluate your options:

Factor	What to Look For
Design Flexibility	Options to customize colors, fonts, and layouts
Mobile Responsiveness	Automatic adjustments for smartphones and tablets
Loading Speed	How quickly the site performs for users
Industry Features	Built-in tools tailored to your business sector
Support Options	Access to helpful documentation and customer support
Price	Balance between cost and included features

Once you've considered these factors, decide whether a specialized template or a general-purpose one is the better fit for your needs.

Specialized vs. General Templates

Now that you have a basic understanding of template selection, think about whether an industry-specific design or a more flexible, general template suits your goals. Specialized templates cater to specific industries like veterinary services, finance, or healthcare, offering pre-built sections and features tailored to those fields. On the other hand, general-purpose templates are more adaptable but may require extra customization.

Here’s a quick comparison of benefits:

Industry	Specialized Template Advantages	General Template Advantages
Finance	Tools specific to financial services	Clean, professional designs
Healthcare	Features like HIPAA compliance	Flexible layouts for varied content
Real Estate	Property listing integrations	Customizable sections for showcases
E-commerce	Built-in shopping cart and payment tools	Flexible grid systems for product pages

When deciding, keep these factors in mind:

Your technical skill level
Available budget
Timeline for launching the site
Specific needs of your industry
Plans for future growth and scalability

Premium templates often include advanced features and better support, while free templates are a good starting point but may limit customization.

Template Customization Guide

You can make your template stand out without needing to code. Focus on key elements that will have the greatest impact. Let’s explore the specific adjustments you can make to personalize your template.

Template Modification Options

Both Webflow and Framer allow for template adjustments without coding. Here's a breakdown of what you can tweak:

Customization Level	Webflow Features	Framer Features
Basic	Global color swatches, typography settings	Custom fonts, breakpoint adjustments
Intermediate	Layout modifications, component styling	Interactive elements, animations
Advanced	Custom interactions, conditional visibility	Advanced transitions, nested components

Here are some key areas to focus on:

Color Scheme: Use Webflow's Global Swatches to update all color instances at once. This keeps your design consistent and saves time.
Typography: In Framer, upload custom fonts or choose from existing ones. Adjust text styles centrally and use breakpoints to ensure readability across devices.
Layout Structure: Adjust spacing, alignment, and content blocks to fit your content while keeping your design responsive.

These updates will enhance your template, making it visually appealing and functional.

Adding Brand Elements

Bring your brand to life by embedding its identity into your template. A popular technique is the 60-30-10 rule: use 60% for your primary color, 30% for a secondary color, and 10% for an accent. The Conzai Conference Website Template is a great example of this approach.

Here’s how to effectively implement your brand:

Logo Integration
Make sure your logo is consistently placed and properly scaled. The Conzai Conference Website Template showcases this along with its 60-30-10 color balance.
Visual Hierarchy
Guide users through your content with consistent heading styles, strategic use of white space, and contrasting design elements.
Component Styling
Customize interactive elements like buttons, forms, navigation menus, and call-to-action sections to match your brand’s style.

For better organization, set up a clear naming system for your assets and store them in dedicated folders. This will make future updates easier and keep your design consistent across the site.

Technical Requirements

Understanding the technical standards for template implementation is crucial for creating a smooth, professional experience. This section breaks down the key technical considerations for mobile and desktop displays, as well as the coding options for customization.

Mobile and Desktop Display

Responsive design ensures your website looks polished on any device. Both Webflow and Framer templates are built with this in mind, delivering consistent results across platforms.

Here are some important specifications for responsive design:

Screen Size	Recommended Width	Key Considerations
Desktop	Up to 1,440px	Maintain maximum content width
Tablet	768px - 991px	Simplify navigation elements
Mobile	320px - 767px	Stack elements vertically

To ensure your site functions well on all devices, follow these best practices:

Use relative units like percentages, ems, or rems instead of fixed pixels for layout and typography.
Stick to three breakpoints to maintain consistency.
Test your layouts on various devices before going live.

"Responsive design allows your website to adapt to different screen sizes and devices, ensuring a consistent, beautiful experience everywhere."

No-Code vs. Code Requirements

When customizing templates, you’ll need to decide between no-code tools and code-based modifications. Webflow and Framer make no-code customization simple while offering options for advanced tweaks.

"Webflow has the power of custom coded web development but the accessibility of a visual interface. It's intuitive in a way that other platforms simply are not."

Here’s a comparison of customization features between Webflow and Framer:

Feature	Webflow	Framer
Visual Editor	Drag-and-drop interface	Converts designs into code
Custom Code	Limited to specific cases	Supports custom code blocks
Style Guide	Required for consistency	Built-in design system
Performance	Pre-optimized templates	Auto-optimized publishing

To get the most out of your templates:

Include a dedicated Style Guide page to ensure consistent tag styling.
Minimize third-party integrations to simplify editing for non-coders.
Take advantage of built-in SEO tools like title tags and favicon settings.

Framer has become a popular no-code platform, praised for enabling users to build professional websites without writing code. It even allows direct conversion of Figma designs into functional web pages, making the transition from design to development seamless.

Pricing and Licenses

The cost of templates and their usage rights play a key role in how much you'll spend on your website. Here's a breakdown of what to expect when it comes to pricing and licensing for Webflow and Framer templates.

Template Price Guide

Webflow templates are grouped into these price ranges:

Basic templates ($0-$79): Ideal for simple, single-page, or portfolio websites.
Advanced templates ($79-$129): Include features like CMS integration and e-commerce tools.

Framer's template marketplace offers:

Standard templates ($0-$29): Great for personal websites.
Premium templates ($29-$99): Built for businesses and include advanced interactions.

Temlis templates are tailored for specific industries, with pricing as follows:

Premium ($129): Examples include Vetic (veterinary services) and Miros (SaaS).
Mid-range ($79): Options like Moneta (finance) and Elevates (real estate).
Free: Imagen Lite, perfect for portfolio websites.

Now, let’s look at the licensing rules that determine how you can use these templates.

Website Speed Impact

Website speed is critical: 26% of visitors will leave if a page takes longer than five seconds to load. Templates can influence loading times through elements like image sizes, fonts, and scripts.

Webflow templates generally deliver:

Desktop: 100% loading speed
Mobile: 85% loading speed

To improve loading times, focus on these key areas:

Image Optimization
Compress images and use the WebP format for better compression while maintaining quality.
Script Management
Reduce third-party scripts and optimize their load order. Place essential scripts at the end of the <body> tag, use async for critical scripts, and defer non-essential ones.
Font Usage
Stick to system fonts when possible, limit font variations, and load only the necessary font weights.

These optimizations, combined with proper support resources, can help you maintain a fast, high-performing site.

Help Resources

Both Webflow and Framer provide robust support options to assist users.

Webflow Support includes:

Webflow University
Help Center
Community Forum

Framer Resources offer:

Help Center
Community Resources
Premium Support (available for scale-up and enterprise plans)

"Ensure your project is optimized is probably the most important thing you can do on this list." – Luca Da Corte, Framer Expert and SEO Specialist

For performance monitoring, use tools like:

Google PageSpeed Insights
GTmetrix
WebPageTest
Pingdom

Keep in mind that mobile optimization is essential. With Google now using mobile-first indexing for search rankings, regular performance checks ensure your template-based site loads efficiently on all devices.

Conclusion

Main Points Review

When choosing a template, focus on clean, SEO-friendly code and fast loading speeds.

Key factors to keep in mind:

Performance: Opt for templates that prioritize speed over flashy design.
Responsive design: Ensure templates work seamlessly across all devices, especially mobile, as Google's mobile-first indexing is now standard.
Content flexibility: Look for templates that balance accommodating larger content with maintaining a polished visual layout.

These elements will prepare you for the next steps in building your site.

Next Steps

Ready to move forward? Here’s a step-by-step approach to launching your site with a template.

Platform Selection:
Webflow is ideal for projects needing advanced customization, while Framer caters to design-focused teams or smaller projects.
Pro tip: Temlis templates are available for both platforms, starting at $79, and offer industry-specific designs.

"The best tool is the one you're most comfortable with." – Uros Mikic, Flow Ninja
Template Testing:
Test your chosen template across different devices and browsers. Check for critical aspects like page load speed, intuitive navigation, form functionality, and mobile responsiveness.
Final Launch Steps:
Before going live, fine-tune your site by optimizing images, setting up meta tags and URL structures, and double-checking that all forms work as intended.